The World's Best
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Some people think I call everything the world's best, but pay close attention to the marketing weasel words I use to qualify each, and you'll discover that I use these weasel words to let each product be the best at something very specific.
Being the world's best camera is completely different from being the world's best DSLR, because there are many kinds of cameras other then DSLRs.
Here are some examples of how this logic works, as well as the current list, explaining the use of weasel words to restrict the class to a smaller number of things in italics:
The Lord God Almighty.
"For God so loved the world, that he gave his only begotten Son..."
The Universe is bigger than just Earth. Restrict "Best" to "World's Best," and that's a smaller region.
World's Best Camera
The Mamiyas shoot in much higher resolution than any digital camera and are also the smallest and most portable medium-format cameras there are, with extraordinary lenses. They are even smaller than a DSLR.
The iPhone excels with superb color rendition and handling of highlights and shadows in almost any light, is well enough designed so that people can use it, and is portable enough to be taken everywhere without thinking. More photos are taken with it each day than with any other camera. Fuji, Canon and Nikon digital cameras can make images as good as from from the iPhone, while other brands like LEICA, Sony, Casio and the rest just don't have color rendition as good.
Which is best depends on your preference for format (6x6cm or 6x7cm) or smaller size (iPhone).
World's Best Digital Camera
The Fuji X100s is super light weight, has all the right controls in the right places and gives better images faster in more kinds of real-world lighting than any other camera.
World's Best 35mm Camera
The LEICA M3 handles faster and has better lenses and a better viewfinder than any other 35mm camera.
World's Best SLR
The CONTAX 645 has the simplest set of exactly the right controls for great results fast, has autofocus and interchangeable backs, for both real photography as well as digital.
World's Best Digital SLR
If we further restrict the SLR class to digital SLRs, the Canon 5D Mk III is the world's best.
Most of you reading this shoot digital SLRs, and if this is you, then the Canon 5D Mark III is the very best — and it is!
World's Highest Technical Performance DSLR
and Nikon's best DSLR
Nikon's best DSLR lacks the overall ergonomic brilliance of the 5D Mk III, but the D810's static image quality is even better than the 5D Mk III.
In this case, we're only talking about technical image quality and ignoring the many other things that make a camera great that would make it the World's Best. We're also ignorring all other brands when we say Nikon's best.
World's Best 35mm SLR
The CONTAX 645 is medium format. When we restrict the class to 35mm SLRs, the Nikon F6 has the best ergonomics, the quietest shutter and an infallible light meter.
Canon's Best 35mm SLR
When we restrict our world to "Canon's," then Canon's best 35mm SLR is the EOS 1V.
The Nikon F6 is better than the EOS 1V, but if we only consider Canon 35mm SLRs, then the EOS 1V wins.
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